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Elevate an Event Series

 

Fever Content was tasked with conceptualizing, developing and executing a 6-week multi-channel digital marketing campaign & brand refresh Highgarden Hangouts, one of George R. R. Martin’s parent companies. The campaign focused on promoting the Highgarden Hangouts Event Series, communicating to the Santa Fe and broader Northern New Mexico communities that the Jean Cocteau Arthouse Cinema was reopening, inviting them to participate in sculpting the cinema’s future plans.

 
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Results

 

Over the course of 6 weeks, Fever Content, in close collaboration with Highgarden Entertainment, designed and executed a digital marketing campaign & brand refresh that generated 121K+ impressions, produced 451 event registrations, attracted 291 new followers, engendered 3K+ online engagements, and helped bring about 100+ survey results.

 

The Campaign

 

Fever Content strategized, launched, and executed a multi-channel digital marketing campaign & brand refresh for Highgarden Entertainment in support of announcing their Highgarden Hangouts event series.

Services

  • Digital Marketing Strategy

  • Social Media Content Creation & Copywriting

  • Community Management

  • Analytics

  • Brand Development

  • Newsletter Content Creation & Copywriting

  • Ad Spend Strategy & Management

 

Campaign Highlights

 
 

Graphic Design + Creative Direction

 
 
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Fever Content developed and refreshed Highgarden Hangouts brand identity for their event series which was utilized throughout the broader digital marketing campaign including but not limited to newsletter content, social media posts, physical posters, print ads and handouts across digital and non-digital mediums.

 
 
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Eventbrite Promotion

 
 

Fever Content maximized RSVPs to the event series “Highgarden Hangouts” through newsletter outreach and the optimization of Eventbrite. Creating specific links through Eventbrite enabled us to track useful RSVP data across newsletter, ads, or social posts, helping us to measure the efficacy of each.

Twitter & Instagram Strategy

The Twitter and Instagram strategy focused on supporting event attendance as well as growing brand awareness through a consistent and strategically developed social media output. Closely tying in PR, local stories, and partnerships helped to expand the audience and drum up excitement for the events and the theater itself. We featured panelist profiles and provided panelists with toolkits to participate in the event promotion. A series of simple surveys through Twitter and Instagram generated high engagement and useful data.

 

Campaign Feedback

 
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Guillermo Tilley, General Manager, Highgarden Entertainment

 

Fever Content is a fantastic marketing and content group to work with…period! They helped Highgarden Entertainment launch a 30-day, 4-event series focused on community building. Because of their support, the events were a raging success! We hoped for 100 responses to our online survey. We ended up with 375 responses. We couldn’t have done it with out them!

 
 
 
 

Our team loves promoting virtual, hybrid and in-person events with partners located across the United States. See how we are supporting partners promote world-class film festivals with our DOC NYC and Miami Film Festival campaigns!