Supercharging the relaunch of a historic movie theater.
Supercharging Vidiots Foundation, the landmark L.A. video store and non-profit film organization relaunching in 2022 at the historic Eagle Theatre in Northeast L.A. Vidiots is a women-led, one-of-a-kind hub for film lovers, filmmakers, and everyone curious about cinema. Vidiots is dedicated to inspiring human interaction around film through preserving, growing, and providing access to its diverse physical media collection, showcasing the work of emerging, master, and underrepresented artists, and producing unique and affordable film events and vital education programs.
Vidiots worked with Fever Content to improve their digital marketing foundation and online infrastructure to empower their work efficiently and effectively, in anticipation of their 2022 physical movie theater opening.
Our services for this project included maximizing their Facebook platform by providing high level social media platform reports and audits. A series of detailed recommendations were implemented to push forward Vidiots online with a breakdown of their audience demographics as a baseline foundation for future initiatives.
Initiatives and Services
During the process of planning this project, we developed several initiatives that were tailored to best fit Vidiots’ short and long term goals.
Social Media Platform and Website Audit
We reviewed key social media platforms, the Vidiots website, and related analytics.
Non-profit Google Grant
Our team offered a Best Practices Guide in support of Vidiots efforts in applying for a monthly Google Grant that can be used to purchase Google ads.
Built High-Level Facebook Strategic Plan
We created an an actionable plan of attack to amplify engagement and awareness on Facebook over 6 months. By providing high-touch recommendations we helped elevate and support Vidiot’s overall Facebook presence.
In Depth Training
Social Media Platforms
Through our “in-depth social media training” sessions we provided expert-level advice regarding how to manage social media channels, build brand awareness, and engage with online communities.
Facebook Training
Our team guided Vidiots through a series of exercises that instilled best practices and recommendations for the Facebook platform and its evolving set of features.
Feedback
“Our friends at Fever Content joined us at a pivotal stage in our ambitious project, and their devotion to our success, and understanding of our mission, challenges, uniqueness, and importance was innate. Fever's keen and clear guidance has been invaluable to growing our audience and community when we need it most!” -- Maggie Mackay, Executive Director, Vidiots Foundation